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Sep 1, 2009: Back to School with Kontent – Creating Interactive Brand Stories at Kontent Creative Group Studio

Posted on 31. Aug, 2009 by BCXS in BC, Events

No matter how many new technologies and forms of media we invent, the most powerful form of communication will always be the most ancient, the art of storytelling. The beauty of these new technologies and forms of media is that they are vehicles for stories that allow us to tell them in new ways and spread them to new audiences. They also allow our audience to interact within the story itself, allowing them to feel a part of it.

Often we think of stories as medium strictly for entertainment sake. The reality is that we are all storytellers, telling our own stories, that of a company or a brand, or those of the culture in which we live. The trick is recognizing what our story is and learning how best to tell it.

In this workshop, we look at examples of brand storytelling, identify what others stories are and how they are using the online space and social media to tell their brand’s story and engage with their audience. Just like the stories online, this workshop will be interactive and we will be doing some story building of our own.

Our speaker Erica Hargreave is a creative producer and writer. Thriving on challenges and the desire to solve problems, Erica has been focusing her storytelling on emerging and social media for the past year and a half and she’s been loving it.

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